The science of persuasion is your thorough guide to the way jurors make decisions and how you can use that knowledge to convince them that your story of a case is the correct version the author who holds a phd in psychology for which he researched persuasion and juror decision making walks you though every stage of the trial and offers comprehensive information on what jurors are thinking when and how to influence them in the most effective ways. This item the science of persuasion a litigators guide to juror decision making by phd bradshaw paperback 7467 only 2 left in stock order soon ships from and sold by amazoncom. This new second edition is your thorough guide to the way jurors make decisions and how you can use that knowledge to convince them that your story of a case is the correct version this book was written for law students experienced litigators and everyone in between who needs to understand the most effective ways to convince a jury. This new second edition is your thorough guide to the way jurors make decisions and how you can use that knowledge to convince them that your story of a case is the correct version this book was written for law students experienced litigators and everyone in between who needs to understand the most effective ways to convince a jury. The science of persuasion a litigators guide to juror decision making brad phd bradshaw the ability to persuade comes naturally to some people and is completely foreign to others this new second edition is your thorough guide to the way jurors make decisions and how you can use that knowledge to convince them that your story of a case is